Looking to advance your marketing career with a leading insights and analytics company? National Research Group (NRG) is seeking a talented Marketing Specialist to join its team in New York City. This is an exciting opportunity for professionals who are passionate about marketing, brand growth, audience engagement, and data-driven strategies. Join a collaborative environment where creativity and innovation are valued while earning a competitive salary ranging from $75,000 to $85,000 annually.
Job Overview
| Details | Information |
|---|---|
| Company Name | National Research Group (NRG) |
| Role | Marketing Specialist |
| Qualification | Bachelor’s Degree in Marketing, Business, Communications, or a related field |
| Job Location | New York City, New York, United States |
| Salary | $75,000 – $85,000 per year |
| Work Type | On-site / Hybrid (as per company requirements) |
| Job Type | Full-Time |
| Job Level | Entry Level |
| Industry | Market Research & Consumer Insights |
Job Description
We are seeking a highly organized, detail-oriented, and creative Marketing Specialist to join our Global Marketing team. Reporting to our Senior Marketing Specialist, this role will help bring NRG’s brand, thought leadership, events, partnerships, and digital campaigns to life across channels.
This is a hands-on execution role for someone who is excited by the intersection of insights, culture, entertainment, technology, and storytelling. You will support the day-to-day coordination of marketing campaigns, social media, newsletters, CRM activity, and events. You will also help ensure that NRG’s content is delivered with consistency, polish, and momentum across every touchpoint.
The ideal candidate is a proactive marketer and strong communicator with 1–2 years of experience in marketing, communications, or a related role, ideally within an insights firm, research agency, creative agency, media company, or other B2B professional services environment. You are energized by moving projects forward, keeping details organized, writing clear and compelling copy, and helping a team turn big ideas into high-quality marketing moments.
Your Impact
- Content Support and Management:
- Support the preparation and posting of content across various platforms
- Collaborate on the creation and iteration of designed assets
- Support newsletter creation from planning through execution, including content gathering, copy development, formatting, and QA.
- Content Planning:
- Maintain a consistent content calendar, ensuring upcoming posts, campaigns, cultural moments, events, and deadlines are clearly organized and executed on time.
- CRM Campaign Management and Reporting:
- Track and pull marketing metrics in CRM systems.
- Compile reports on marketing performance to help the team understand what is working and where to optimize.
- Events Coordination:
- Provide executional support for NRG’s presence at industry conferences, client events, partner activations, and marketing initiatives.
- Help manage event logistics and related assets.
- Project Management and Coordination:
- Keep marketing projects moving by tracking deadlines, organizing inputs, collaborating with cross-functional stakeholders, and ensuring materials are delivered on time.
- Use project management tools to organize tasks, timelines, content calendars, and campaign workflows.
Who We’re Looking For
- Experience – 1-2 years of experience in a marketing, communications, content or agency role. Experience in an insights firm, research agency, creative agency, media company, consulting firm or other B2B environment is strongly preferred.
- Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as marketing, communication, journalism, English, business or a related field. Equivalent experience is also welcome.
- Strong writing skills: You can write clear, concise, engaging copy across formats.
- CRM and marketing technology fluency: You are comfortable learning and working in tools like HubSpot, Mailchimp, Asana, Google Workspace, Microsoft Office, or similar platforms.
- Project management skills: You can juggle multiple deadlines, organize details, follow up with stakeholders, and keep work moving without losing sight of quality.
- Event coordination mindset: You enjoy managing logistics, timelines, materials, and details that help events and industry visibility moments run smoothly.
- Creative eye: You have a good sense of design, layout, and visual polish, and can either make light edits yourself or partner effectively with designers to bring assets to life.
- Keen eye for detail: You notice when formatting is inconsistent, a link is broken, a name is misspelled, or a proper noun is not capitalized. Quality control matters to you.
- Collaborative and proactive: You are a team player who communicates clearly, asks smart questions, welcomes feedback, and takes initiative to solve problems.
- Curiosity about culture and business: You are interested in media, entertainment, technology, lifestyle, sports, gaming, and the broader cultural trends shaping consumer behavior.
- Growth mindset: You are eager to learn, build new skills, take on responsibility, and grow within a fast-moving marketing team.
Selection Process
- Application Submission
- Resume Screening
- Recruiter Interview
- Hiring Manager Interview
- Skills/Experience Assessment (if required)
- Final Interview
- Offer & Background Verification
How to Apply
- Visit the official National Research Group careers page.
- Search for the “Marketing Specialist” position in New York City.
- Review the job description and eligibility requirements.
- Prepare your updated resume and supporting documents.
- Submit your online application through the company portal.
- Monitor your email for interview updates and further communication from the recruitment team.
